It is in style with the genre of the music. It has some illustrative examples like the main character walking down the stairs whilst lip syncing .
There were areas of lip syncing with the visuals.
Theres a relationship between the lyrics and visuals (illustrative relationship) because of the song having matching chorus' with the visuals.
The editing matches the pace of the music with it's fast paced beat.
The demands of the record label have been met through many close ups and throughout the music video demonstrating areas about the character.
Throughout the music video there was references to notion of looking, examples include the corridor scene when you're watching the artist.
'44
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