DigiPack overview

We have now completed our DigiPack and Advert supporting the music video we created for the song Stop Complaining.
The DigiPack was designed to display the artist, Lyrics Born, along with the particular content that we decided upon.
In previous research we discovered that DigiPack's typically feature; an image of the artist/artist's, a written section on the reverse of the digipack (usually involving, song lists/special features,) recommendations ie. snippets of reviews made, a bar code, a logo, a price and various other images relating to the the songs or artist.
Furthermore when creating our digipack we wanted to allow a distinct relationship to be created between it and the advert. We felt this was vital in order for the audience to recognise the artist and song. Therefore we needed to create a theme or particular style that would be repeated.

On the front of our digipack we have used an image of 'Rob' the main character whom of which is featured in the music video and advert. We enlarged and centralised this image in order to allow it to be the main focus of the digipack (a similar technique used in many of the digipack's we researched previously) Although this image wasn't exactly the same as seen on the advert it is extremely similar, We didn't feel it was necessary to use exactly the same image allowing there to be some variation. We set a 'brick wall' effect as the background to our digipack, we felt this was an effective background that was in keeping with the theme of the music video, quite random and very bright as apposed to a plain block coloured background. This background is featured on both the front and reverse of the digipack. Moreover the song title featured in our music video was used on the front of the digipack and spine. The font was in keeping with the advert, once again to allow the audience to recognise the artist, we used black bold text to allow the title to stand out.
On the reverse of the digipack we Incorporated a bar code (seen on the majority of digipacks we researched, special features and two reviews from NME and MOJO, we choose these companies as they are connected to the music industry. We included a star rating from each review and the 'hmv' logo in order to advertise where the product is sold.
Overall the digipack looks very effective and there has been a clear relationship between the advert and music video displayed. Although we were short on time, due to troubles with photo shop and inserting the image of Rob, it doesn't look rushed and incorporates all the techniques used in existing digipacks and most importantly displays and promotes the artist and song.
:)