Target Audience:

The target audience for our music video is quite difficult to depict, we feel that our video is aimed at most people in particular those who take an interest in the Hip-Hop genre. Within the Hip-Hop genre followers tend to be a part of the younger generation commonly teenagers and young adults. On the other hand our music video is going to be performance based and therefore people that enjoy videos that consist of performing are targeted. Our video is going to be located in everyday places for example, in a street in Cambridge, the audience will be able to relate to these places as they should recognize them. Furthermore the people within our music video are going to be dressed to represent the different social groups found in society, therefore this widens the audience as more people will be able to relate to the video. Finally the lyrics from the song in our video do contain swearing which will give our music video a certificate rating of 18., therefore the video will have to be targeted at people over the age of 18.