Our video will be performance based, however will not be performed in a typical venue such as a stage or concert setting. We were inspired by the video 'Drop' by The Pharcyde which consists of 4 American rappers performing to the camera whilst walking through busy streets.
http://www.youtube.com/watch?v=co3qMdkucM0
We chose to base our video on this because the music is a similar genre and we could immediately visualize this kind of music video for our song. We liked it because the whole group was seen on camera at the same time. Although there is only one artist singing our song, we want to incorporate this idea into our video.
We plan to film our video in a busy part of Cambridge such as the the market square. It would start with just the artist walking through the street, singing the lyrics of the song into the camera. He would then tap someone on the shoulder who would turn round and start walking through the streets with him, also singing parts of the song. This would continue happening throughout the song and would end up with a group of people walking together singing the song.
Each person that joins the group would be dressed in different costumes to represent different social groups such as someone in a suit to represent a business man and some dressed in scruffy clothes to represent a homeless person. The idea behind this is that we show different people coming together and singing together as we think the song would appeal to a wide audience. This would also make the song appeal more to a variety of people as different social groups appear in the video.
When filming we need to consider:
Lighting - We would need to think about time of day as we do not have much daylight after college.
Cast - we need to get suitable people to take part in our video and make sure they can film when we need the to. also a major factor would be whether we could somehow film on different days as it maybe be unlikely that everyone will be able to film on one day, could use fading in/out shots to link video together allowing us to link the stuff filmed on different days together without it looking obvious.
Props/Costumes - Make sure we have enough costumes to dress the cast in.
Learning of lyrics- quicker vast amount of lyrics may be hard to memorize , may need to find a way to over come this maybe with shot tracking shots of people or fading in/out shots.
In are video we would like to use a vast amount of bright colour as it will link with the uplifting, posistive mood of the song, emphasising is mood and also its visual aspect of the video.
Goodwins Points:
There would be no voyeurism in our video as all the people featured in the video would be looking at the camera.
The artist will always be infront of the camera and is therefore being sold throughout the whole video.
The visuals would link to the music as people would be walking along to the beat.
The visuals do not really link with the lyrics however the cast in the video will be lip syncing to the song.
Intertextuality - we are using the video 'Drop' by The Pharcyde as inspiration for our music video.
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